I had a comment and an email about part one here: Press Releases: Part One. So I decided I better revisit the subject.
Okay, let’s start with the actual structure of the press release.
First you want the header image for your company if you are part of one. For example, your publishing company or your personal company as a business owner. (Because yes, authors are all business owners, whether we like it or not.)
Below that and to the left you’ll want either the name of your publicist, your publisher, or your name and the contact email on the line below that. On the right, you’ll want to put the date that the information can be published. So, if you are sending out pres releases, but your book doesn’t actually come out for a month, you can put down the release date if you wish.
Centered below this you’ll want your suggested headline. Mine was: North Platte native, mother pens futuristic manuscript and lands publisher
Take note that the headline is formatted for a newspaper heading. Below that you may include a sub-header if you’d like. This needs to be shorter than the heading and contain interesting information as well.
Next we have the introduction paragraph. This is the one that needs to grab attention. Keep it short, sweet and interesting. Here it the first sentence of mine:
Somehow between a job as a desk clerk at Hampton Inn and chasing around two small children, 24-year-old Kayla Curry, of North Platte, Nebraska, found time to pen a manuscript.
Beyond this paragraph you start building more paragraphs, making sure to put the most important information first. If a newspaper is going to cut parts of your story for length, it’s going to be the end parts. They aren’t going to take the time to sort through the document to find the good stuff, they’d rather cut the story completely.
After the body of the story, be sure to include something like this:
Print and e-versions of “Obsidian: Mystic Stones Series,” can be found at http://www.amazon.com and http://www.barnesandnoble.com as well as other online and bricks and mortar book stores wherever books are sold.
Information about the book and the author can also be found at the publisher’s website: http://www.martinsisterspublishing.com
Finally, separate the story from the editorial information with something like:
Follow ups with the information that the editor may need while putting together the story for publication:
ART INCLUDED WITH RELEASE:
Head shot: Kayla Curry
Book Front Cover: Obsidian: Mystic Stones Series, published by Martin Sisters Publishing LLC
To find more information about Obsidian: Mystic Stones Series or to schedule an interview with the author, contact information is listed below:
Kayla Curry’s email address: firstname.lastname@example.org
Author website: https://sites.google.com/site/kaylacurryauthor/obsidian
Publisher website: http://www.martinsisterspublishing.com
What to do with your press release.
There is a free way to send out press releases and a not so free way. The free way requires a bit of hard work, but at least the destinations for your press release will be targeted. The not so free way requires using sites that distribute your press release for you.
Let’s start with the free way.
This means you’ll have to go to websites or possibly call a few places to gather email addresses of newspapers, radio stations, tv stations and other media sources. Make sure it’s the right email address though. You’ll need the entertainment editor, or something along those lines. Don’t just send to the first email address you find, because it may never reach the right person who could actually get your story ran.
Start local and work your way out. City, county, region, state, and finally the important newspapers in other states. Try the states that your story take place in too. You may have to actually pick up the phone, but it will be worth it.
The not so free way is the easy way, but it can also be pricey. Here are a few sites that do press releases for you:
This one is a little different. I’ve never worked with them, but they seem to be trying to target audiences a little better than most sites:
Well, I hope that helps! Again, if you have any questions, just leave a comment and I’ll do my best to help you out!