The Importance of Having a Blog

In the land of book marketing, blogging is an important part of expanding your reach and CONNECTING with readers. Here are some reasons you need to blog if you have a book out:

  1. It helps you practice writing more. You may not be writing the next best seller, but blog posts are a great way to practice your writing and improve on the craft.
  2. You can direct people to important blog posts easily on twitter and facebook. Posting a huge article on Facebook is not cool and posting a huge article on twitter is impossible. So, that’s why you need a blog.
  3. You can connect with your readers through the comments field. Also, if they like what they read, they’ll come back for more!
  4. CROSS PROMOTION!! Yeah. If you can host other authors on your blog, they will be mor elikely to host you in return. That expands your reach and your audience!
  5. It’s nice to get things off your chest every now and then. Don’t go on a rant every time you post, but sometimes it’s okay to let out a little steam.
  6. You can tackle important industry issues and let people know where you stand.
  7. It increases your discoverability. The more places you are, the more likely you are to be discovered.

Honestly, I come across authors every day who don’t have their own blog, and I find it surprising every time. Up-keeping a blog shows you are serious about expanding your platform as an author. Also, with a blog, you can participate in the upcoming Blogger Book Fair.

If you are thinking about setting up a blog I would recommend Blogger for beginners. The interface is easy to navigate and everything is simplified.

If you STILL don’t want to take the time to actually set up a blog, let me do it for you! Check out the details on my gig: HERE.


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